One webshop platform that lets brands run their own ordering portals on a shared core, hooked straight into fulfillment
Client: Multiple brands
Several of the brands we work with wanted their own branded ordering portals for their trade customers: bars, restaurants, distributors. Building a separate shop for each one made no sense on cost or time. They needed one platform underneath that could wear each brand's identity and connect straight to fulfillment.
We built one webshop platform with a shared core (catalog, cart, checkout with address checking, order and customer management) and per-brand theming, own domain and product range on top. Every order drops into the same warehouse and fulfillment pipeline, so there's no separate back office to run per brand.
New brands now go live on the platform in days rather than months, on their own domain and look. Orders from trade customers run through a single pipeline no matter which brand they come from, which keeps fulfillment simple as more portals come online.
