Modular white-label webshop platform enabling brands to deploy their own ordering portals with integrated fulfilment
Client: Multiple Brands
Multiple FMCG brands needed their own branded ordering portals for B2B customers (hospitality, retail) but building custom e-commerce from scratch for each brand was too costly and slow. They needed a shared platform that could be individually branded while connecting to a centralized fulfilment backend.
We built a modular white-label webshop platform with a shared core — product catalog, shopping cart, checkout with address verification, order management — and per-brand theming, domain, and product configuration. The platform integrates directly with our fulfilment warehouse for automated order processing and shipping.
4 brands launched their own ordering portals within 3 months using the shared platform. Average time-to-launch for a new brand dropped from 8 weeks to 5 days. Order volume across all portals grew 120% in the first year, with fulfilment handled entirely through the integrated pipeline.
