From Idea to Impact: How we introduced Crodino Biondo & Rosso to hospitality venues across Germany
Client: Crodino / Campari Group
With the growing demand for non-alcoholic alternatives, Campari Group needed to introduce Crodino — the iconic Italian alcohol-free aperitif — to the German hospitality market. The challenge was reaching the right bars and restaurants, providing product samples for trial, and building awareness for both the Biondo and Rosso variants.
We designed a targeted sampling campaign with end-to-end fulfillment. Using data-driven venue selection, we identified hospitality partners with strong potential for non-alcoholic offerings. Our platform managed product allocation, warehouse logistics, and nationwide delivery of Crodino Biondo & Rosso tasting packs directly to venues.
Successful nationwide rollout with sampling kits delivered to hospitality venues across Germany. The campaign helped establish Crodino as a premium non-alcoholic aperitif option, with strong adoption rates on drink menus and increasing consumer awareness of both the Biondo and Rosso variants.
