How we introduced Crodino Biondo & Rosso to bars and restaurants across Germany
Client: Crodino / Campari Group
With non-alcoholic options on the rise, Campari Group wanted to bring Crodino, the Italian alcohol-free aperitif, to bars and restaurants in Germany. We had to reach the right venues, get product into their hands to try, and build awareness for both the Biondo and Rosso variants.
We used our targeting data to find the venues most likely to sell a non-alcoholic aperitif, then handled the rest: allocating stock, warehouse logistics, and delivering Crodino Biondo & Rosso tasting packs straight to each venue.
Tasting packs went out to venues across Germany, and Crodino found its place as a non-alcoholic aperitif worth listing, picked up on more drink menus, with steadily growing awareness of both Biondo and Rosso.
