How we brought Campari Spritz Ready-to-Serve to bars and restaurants across Germany
Client: Campari / Campari Group
Campari Group was bringing Campari Spritz to market as a ready-to-serve product. The job: get it into bars and restaurants quickly, get people to try it, and keep the sampling logistics in order while doing it nationwide.
We chose the venues with our targeting data and handled the rest in-house: allocating stock, picking and packing the kits, and delivering them. Each venue got the right kit when it was supposed to.
Sampling kits reached venues across the country, first trials came in strong, and Campari Spritz earned its place as a ready-to-serve option on menus across Germany.
