Campari Spritz RTS sampling.

How we brought Campari Spritz Ready-to-Serve to bars and restaurants across Germany

ClientCampari / Campari Group

Our roleVenue targeting, campaign and fulfillment coordination

Disciplines

Concept & strategy (not part of this project)
Digital solutions (not part of this project)
Physical execution

Concept illustration of a presentation box with three ready-to-serve bottles, its lid banded in orange, beside a red spritz and an orange ribbon

Concept illustration of the solution. Software, production and fulfillment are implemented with selected specialist partners.

01 / The brief

The challenge.

Campari Group was bringing Campari Spritz to market as a ready-to-serve product. The job: get it into bars and restaurants quickly, get people to try it, and keep the sampling logistics in order while doing it nationwide.

02 / The approach

Our contribution.

We used venue targeting data to plan the rollout and coordinated stock allocation and partner handoffs. Selected fulfillment partners assembled, packed and shipped the sampling kits to the participating venues.

03 / The connection

What comes together.

Venue selection and kit delivery are connected through the same rollout plan. Triwerworks coordinates the process from targeting through to the fulfillment partners.

04 / In the field

The work.

Screens and materials from the live campaign.

Campari Spritz ready-to-serve bottle, glass and gift box on a red background

Campari Spritz ready-to-serve bottle and three-pack packshot

Back to selected work

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