TRIWERWORKS
How we brought Campari Spritz Ready-to-Serve to bars and restaurants across Germany
01 / The brief
Campari Group was bringing Campari Spritz to market as a ready-to-serve product. The job: get it into bars and restaurants quickly, get people to try it, and keep the sampling logistics in order while doing it nationwide.
02 / The approach
We used venue targeting data to plan the rollout and coordinated stock allocation and partner handoffs. Selected fulfillment partners assembled, packed and shipped the sampling kits to the participating venues.
03 / The connection
Venue selection and kit delivery are connected through the same rollout plan. Triwerworks coordinates the process from targeting through to the fulfillment partners.
Let’s connect the right ideas, people and processes.
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