TRIWERWORKS
How we introduced Crodino Biondo & Rosso to bars and restaurants across Germany
01 / The brief
With non-alcoholic options on the rise, Campari Group wanted to bring Crodino, the Italian alcohol-free aperitif, to bars and restaurants in Germany. We had to reach the right venues, get product into their hands to try, and build awareness for both the Biondo and Rosso variants.
02 / The approach
We used targeting data to identify suitable venues for a non-alcoholic aperitif and coordinated the sampling plan. Stock allocation and order data were aligned with the selected fulfillment partners, who handled storage, packing and delivery of the tasting packs.
03 / The connection
The campaign connects relevant venues with the product trial. Targeting, stock planning and specialist fulfillment form a coordinated process for both Crodino variants.
Let’s connect the right ideas, people and processes.
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