Crodino product sampling.

How we introduced Crodino Biondo & Rosso to bars and restaurants across Germany

ClientCrodino / Campari Group

Our roleTargeting, stock planning, fulfillment coordination

Disciplines

Concept & strategy (not part of this project)
Digital solutions (not part of this project)
Physical execution

Concept illustration of two small aperitif bottles, golden and red, with two poured glasses on a tray, next to an orange ribbon

Concept illustration of the solution. Software, production and fulfillment are implemented with selected specialist partners.

01 / The brief

The challenge.

With non-alcoholic options on the rise, Campari Group wanted to bring Crodino, the Italian alcohol-free aperitif, to bars and restaurants in Germany. We had to reach the right venues, get product into their hands to try, and build awareness for both the Biondo and Rosso variants.

02 / The approach

Our contribution.

We used targeting data to identify suitable venues for a non-alcoholic aperitif and coordinated the sampling plan. Stock allocation and order data were aligned with the selected fulfillment partners, who handled storage, packing and delivery of the tasting packs.

03 / The connection

What comes together.

The campaign connects relevant venues with the product trial. Targeting, stock planning and specialist fulfillment form a coordinated process for both Crodino variants.

04 / In the field

The work.

Screens and materials from the live campaign.

Crodino Biondo and Rosso bottles and glasses on a yellow background

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