End-to-end setup for POSM development, production and distribution, from classic print products to custom POS solutions for hospitality environments
Client: Leading European Beverage Group
Hospitality brands need a reliable way to keep locations equipped with up-to-date POSM: posters, coasters, menu inserts, table displays and waiter pads, through to seasonal promotional kits. In many cases, standard materials are not enough, and campaigns require custom or more innovative POS solutions tailored to specific concepts, venues, or brand activations. Coordinating the development, production, and distribution of these materials manually across different markets is slow, fragmented, and hard to scale.
We run POSM development, production and distribution as one setup. Starting from the campaign, we develop the right materials, from classic print to custom POS pieces built for a specific concept or activation. Production runs through trusted partners in Europe and Asia, with quality control along the way and room for unusual formats and finishes. From there we handle warehousing, kit assembly, picking, packing and delivery into hospitality venues across Cyprus, Italy and the wider region.
Clients get a faster, cleaner POSM process: better quality control, quicker rollouts and far less coordination on their side. With development in one place, flexible production capacity and fulfillment under the same roof, both standard and custom POSM concepts are easier to get out the door, and easier to run across several markets at once.
