End-to-end setup for POSM development, production, and distribution — from classic print products to custom POS solutions for hospitality environments
Client: Leading European Beverage Group
Hospitality brands need a reliable way to keep locations equipped with up-to-date POSM — from posters, coasters, menu inserts, table displays, and waiter pads to seasonal promotional kits. In many cases, standard materials are not enough, and campaigns require custom or more innovative POS solutions tailored to specific concepts, venues, or brand activations. Coordinating the development, production, and distribution of these materials manually across different markets is slow, fragmented, and hard to scale.
We provide an end-to-end setup for POSM development, production, and distribution. Based on campaign requirements, we develop the right materials — from classic print products to custom-made and more innovative POS solutions tailored to hospitality environments. Whether it is standard campaign material or bespoke products for specific activations, we manage production through partners in Germany, Europe, and Asia, ensure consistent quality assurance throughout the process, and support a wide range of formats, finishes, and special production needs. Our team then handles warehousing, kit assembly, picking, packing, and shipping to hospitality locations at scale.
Clients benefit from a more efficient POSM process with better quality control, faster rollouts, and less internal coordination. Centralized development, flexible production capacities, and streamlined fulfillment make it easier to execute both standard and custom POSM concepts with speed and consistency. This reduces complexity, improves delivery reliability, and helps scale campaigns more effectively across regions.
