TRIWERWORKS
A connected view of hospitality venues to make campaign targeting more informed and useful.
Concept illustration of the solution. Software, production and fulfillment are implemented with selected specialist partners.
01 / The brief
Running on-trade campaigns on gut feeling gets expensive fast. The client needed to know which venues in Cyprus and Italy were worth the effort for listings, sampling and menu deals, based on how a place actually trades, not a postcode list.
02 / The approach
We defined the targeting concept and coordinated its implementation with software specialists. The platform brings together venue signals such as reviews, reservation and delivery platforms, social presence, location, venue type and drinks listings. Campaign-specific criteria help organize target lists by region, segment and priority.
03 / The connection
Venue information and campaign planning sit in one workflow. Teams can work from shared profiles and structured target lists when coordinating listings, sampling and venue activations.
Let’s connect the right ideas, people and processes.
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