01 / The brief
The challenge.
Campari Spritz needed a tasting program that worked across premium venues nationwide. The tricky part was connecting the digital side (how people find and claim the offer) with what actually happens in the venue, while keeping the brand looking right and knowing how the campaign was performing.
02 / The approach
Our contribution.
We coordinated the campaign around a connected voucher platform, working with selected software specialists. The setup covers participation, voucher creation, venue onboarding and redemption reporting, while Triwerworks brings the digital and venue stakeholders together.
03 / The connection
What comes together.
The online journey connects directly to a tasting at a participating venue. Campaign teams can work with participation and redemption information as part of the same coordinated activation.